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Sixth Cohort Application Deadline: 

10/08/2025 23:59  

Sixth Cohort Application Deadline: 10/08/2025 23:59

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Funded Projects

Heads and Chins Up, Ladies

A female-led initiative promoting spinal health and mental well-being for low-income adolescent girls through prevention workshops, school training, mentorship, and community care.

Beneficiaries:
  • Children, Gender, Low-income family
Service Types:
  • Health & Wellbeing
Heads and Chins Up

Social Problem

  • High prevalence and worsening trend of Adolescent Idiopathic Scoliosis (AIS) among Hong Kong youth, especially girls.
  • Cramped living conditions in subdivided flats severely limit physical activity and exacerbate postural issues.
  • Critical gaps in preventive care and awareness within schools and families, leading to delayed treatment.

Social Innovation

  • A dual-stream prevention model focusing on both "prevention of onset" and "prevention of progression."
  • An entirely female-led team providing holistic care, mentorship, and positive role modeling.
  • A scalable, subscription-based "Spine Care For Youth Scheme" to empower schools with tools and training.

Expected Social Impact

  • 120 low-income girls in 12 spinal health workshops
  • 100 girls in 4 female-led mentorship sessions
  • 1,000+ students through 10 scoliosis awareness talks
  • 60 teachers trained to integrate spinal care into curricula
  • 10 schools enrolled in the "Spine Care for Youth" subscription program
  • Deliver 240 subsidized physiotherapy sessions to support students identified as at-risk
  • Sponsor 20 ergonomic furniture for students at high spinal deterioration risk

Business Model

Project Content

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